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LATEST LA PERLA NEWS
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Virtual Goods in Location-Aware Mobile Games: The Future of Product Placement
Booyah, a location-based game start-up, has announced it'll be trying out a new type of promotion that may be the model for smartphone ads in the future: In-game, virtual goods placements, based on your real-time location . Booyah's partnership is with Swedish clothes chain H&M, and the resulting ad plan is dazzlingly simple: When you're near an H&M location, a particular piece of clothing ...
Fast Company Magazine Tue, March 2, 2010 15:29 PM GMT Translate • More info
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Russian Fashion Week Launches Its 20th Season in Moscow [press release]
On April 1-7, 2010, Russian Fashion Week, the biggest fashion event in Eastern Europe, is celebrating its 20th season/10 years in Moscow's Congress-Hall of World Trade Center, turning the Russian capital into the world's hottest fashion destination for this period.
PR Newswire via Yahoo! Finance Wed, March 3, 2010 04:40 AM GMT Translate • More info
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